A week or so ago I met with a marketer friend over coffee. We schmoozed about business and it came out that his sales people are lethargic and unmotivated. What I found strange is that my friend is making cold calls, instead of the sales force. They don’t have...
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The Power of Visualization
A few weeks ago I had the opportunity to go away for a few days with my husband, alone, without our five kids. As we were running out the door, we received one of those airline update texts, you know, the ones that tell you the flight is delayed....